November 19, 2024

DGEL - A Journey to Becoming a Global Nail Gel Brand

By Collab Twnty
DGEL Signature Glint Collection

The Korean beauty industry is an ever-evolving space, with trends and technologies rapidly shaping consumer preferences.  The history and philosophy of DGEL reflect a journey of innovation, creativity, and a steadfast commitment to excellence.

The Origins of DGEL

Founded with the mission to redefine nail care, DGEL specializes in cutting-edge gel nail products for both professional salons and home use. From the outset, the brand has focused on delivering professional-grade solutions that combine durability, beauty, and safety.

Rigorous research and innovation have been key to DGEL’s success, enabling the creation of user-friendly, effective products. Starting as a domestic brand in Korea, DGEL quickly expanded its reach, becoming a trusted name in over 40 countries worldwide.

DGEL at a beauty and nail art convention


DGEL's Global Success: The Growth into a Global Brand

Today, DGEL is celebrated for blending Korean innovation with a deep understanding of global market needs. The brand’s collaboration with professional nail technicians, salons, and distributors has driven its growth and ensured its relevance in a fast-evolving industry.

Product Variety and Innovation: DGEL offers a comprehensive range of products, from vibrant gel colors to versatile base and top coats. This diversity caters to both nail professionals and enthusiasts, solidifying its status as a go-to brand for high-quality nail art supplies.


Core Values Driving DGEL’s Philosophy

At the heart of DGEL’s philosophy is the belief that nails are a canvas for self-expression. This belief drives the company to continuously innovate and inspire creativity in nail art. DGEL’s product development process is guided by three key principles:

  1. Quality: Every product undergoes stringent quality control to ensure it meets the highest standards. From pigmentation to texture and curing efficiency, DGEL's gels are designed to deliver consistent, professional-grade results.

  2. Safety: DGEL prioritizes consumer safety, using non-toxic and hypoallergenic ingredients in its formulations. As global regulations on cosmetic safety tighten, DGEL remains ahead of the curve, ensuring its products are compliant with international standards.

  3. Sustainability: Recognizing the importance of environmental responsibility, DGEL has been incorporating eco-friendly practices into its manufacturing processes. From sustainable packaging to low-impact formulations, the brand is committed to reducing its environmental footprint.

Overview of DGEL collections


Milestones and Achievements by DGEL

Over the years, DGEL has achieved several milestones that underscore its impact on the beauty industry:

1. Global Partnerships

DGEL has partnered with leading nail salons and distributors worldwide, solidifying its reputation as a trusted brand in professional nail care.

2. Product Innovation

The brand has introduced several groundbreaking products, including long-lasting gel polishes, builder gels, and nail art accessories.

3. Education and Training

DGEL invests in educating nail technicians through workshops, training sessions, and online tutorials, empowering professionals to create stunning nail art using its products.

4. Popularizing Gel Nail Art

One of DGEL's most notable contributions is its role in popularizing gel nail art globally. By making professional-grade gels accessible to a wider audience, DGEL has enabled consumers and technicians to experiment with intricate designs and long-lasting finishes.

5. The Launch of DGEL in the EU

Now DGEL EU is being launched.  DGEL EU will bring the latest products and information to the European Union market.  At the same time, DGEL EU will provide insight into the European Union market to DGEL Global on EU trends and product needs.

Map of DGEL markets

 


What Does the Future Bring for DGEL?

As a pioneer in the nail industry, DGEL continues to lead through innovation. With a focus on research and development, the brand aims to explore new technologies and formulations that will shape the future of nail care.

DGEL remains committed to delivering products that empower nail artists and enthusiasts worldwide, ensuring its legacy as a leader in the global beauty industry.

DGEL Ornament collection

 


Conclusion: DGEL is Provides Quality Nail Gels for Hobbyists and Professionals

The journey of DGEL is a testament to passion, innovation, and resilience. From its origins in Korea to its global success, DGEL has redefined nail artistry with its dedication to quality, safety, and sustainability. Whether you’re a professional or a nail enthusiast, DGEL products offer the perfect blend of style and substance, transforming every nail into a masterpiece.