Dreaming of launching your own nail salon? Whether it’s a cozy home studio, a corner in a shared beauty space, or a fully equipped standalone salon, starting your own nail business can be an incredibly rewarding journey. It gives you the freedom to express your creativity, build your brand, and connect deeply with your customers. However, there are a number of practical, legal, and financial aspects to consider before jumping in. This guide will walk you through the key points to consider when setting up your own nail salon.
1. Choosing the Right Type of Salon
The first step is deciding what kind of nail salon you want to operate. There are a few common models:
• Home-based studio: Perfect for nail techs who want low overhead and flexible hours.
• Backroom salon: A popular setup for full-time or part-time technicians who transform a small space in their home or apartment into a functional salon.
• Commercial space: For those planning to run a larger operation with potential staff and walk-in clients.
• Mobile nail services: Offering services at client homes or events.
Your choice will influence every other part of your business, from licenses to investment level.
2. Legal Requirements and Qualifications
Do you need a license or degree?
This depends entirely on your country and local regulations. Here’s a snapshot across the EU:
• Belgium: You need a certificate in beauty care or to pass a basic knowledge of business management exam. If you are self-employed, you must register with a recognized enterprise counter (“ondernemingsloket”).
• Germany: You must register your business (“Gewerbeanmeldung”) and, in many cases, complete vocational training (“Kosmetikerin Ausbildung”) or prove competency.
• France: Registration with the Chambre de Métiers is needed; a CAP esthétique diploma is often required.
• Netherlands: No mandatory license, but hygiene and safety compliance is expected.
Always check with your local Chamber of Commerce or beauty federation for the most accurate requirements.
3. Budgeting and Initial Costs
Your startup costs will vary depending on the salon model you choose. Here’s an estimate for a modest home or backroom setup:
— Initial investment
Item |
Estimated Cost (EUR) |
---|---|
Nail desk and chairs |
€300 - €800 |
LED/UV lamps |
€150 - €350 each |
Nail tools and brushes |
€150 - €400 |
Gel polish starter set |
€300 - €600 |
Storage units & shelving |
€100 - €300 |
Basic interior decoration |
€200 - €500 |
Hygiene & disinfection tools |
€100 - €300 |
Marketing/website |
€100 - €400 |
Business registration |
€50 - €150 |
Total (approx) |
€1,450 - €3,800 |
For a small commercial salon, these costs could easily double or triple due to rent, renovation, and staff.
4. Understanding VAT and Taxation
As a nail technician, you’ll likely be self-employed and must register for taxation.
VAT registration in EU countries:
• Belgium: VAT threshold €25,000/year. Once exceeded, you must charge 21% VAT.
• Germany: VAT exemption up to €22,000/year (Kleinunternehmerregelung). Above that, standard 19% VAT applies.
• France: VAT exemption up to €36,800/year (micro-entrepreneur).
• Netherlands: Small business scheme (KOR) allows exemption up to €20,000/year.
Check whether your country offers small business exemptions, and speak with a local bookkeeper to set things up correctly from day one.
5. Do You Really Have Time?
Running a salon requires more than doing beautiful nails. You’ll need time for:
• Preparing examples
• Booking and scheduling
• Cleaning and sanitizing tools
• Ordering supplies
• Customer service
• Marketing and social media
• Accounting and tax filing
• Extra schooling to stay up to date with new techniques
• Practicing new techniques and new products
If you’re combining this with a full-time job or young children, be realistic about how many clients you can take per week.
Start small if needed—for example, even 2-3 clients a week can give you time to grow your business and improve your technique.
6. Positioning and Client Relationship
This is where small salons shine. Most of our customers—nail techs with home salons or backroom setups—have amazing relationships with their clients. They know them by name, remember their preferences, and often become their trusted beauty confidants.
These artists pour their heart into their work and create stunning nail designs that rival big-city salons. This authentic connection and craftsmanship is a huge selling point.
When you start, ask yourself:
• Who do I want to serve? (e.g. busy moms, students, bridal clients, professionals?)
• What kind of styles do I want to be known for? (minimalist, artistic, luxury?)
• What atmosphere do I want in my salon? (chatty, relaxed, luxurious, fast-paced?)
7. Building Your Client Base
At first, word of mouth will be your most powerful marketing tool. Make sure every client gets:
• Perfect nails
• A clean, comfortable setting
• A warm and personal experience
Encourage happy clients to post photos and tag you on Instagram. Offer referral discounts, and consider these first steps in visibility:
• Create a Google Business Profile
• Set up a free Instagram account and post regularly, same for TikTok
• Join local Facebook groups
• Hand out cards or flyers at local shops or fitness centers
A small ad campaign on Instagram or Google Maps can also help you appear in local searches.
8. Selecting Your Products
High-quality products are a must. Clients can tell the difference.
Ask yourself:
• Are the gels long-lasting and non-lifting?
• Are they registered and tested under EU Cosmetic Regulation (EC) 1223/2009?
• Does the brand offer good pigment coverage?
• Is it safe (e.g. properly labeled for HEMA or TPO content)?
A solid supplier relationship can help you access fast restocks, education, and customer support. Consider starting with a curated selection of gel polish colors and build from there.
9. Hygiene and Safety
Cleanliness is not optional. Follow national hygiene standards, which typically include:
• Using disposable files or disinfecting between each use
• Cleaning and disinfecting work areas between clients
• Wearing gloves or masks when needed
• Ventilating your workspace properly
Clients will notice—and appreciate—your professionalism.
10. Education & Ongoing Skills
Even if your country doesn’t require a diploma, ongoing education is key. New techniques, products, and regulations are constantly evolving. Consider:
• Online nail art workshops
• In-person gel training courses
• Safety and hygiene certifications
• Learning about allergic reactions and proper application
A well-educated nail tech inspires confidence and ensures client safety.
Final Thoughts
Starting your own nail salon is not just about beautiful nails. It’s about running a business that reflects your values, style, and care for your clients. Whether you’re launching from your kitchen table or opening a boutique salon, success lies in being prepared, staying compliant, and growing with your clients.
Take your time to learn, set things up properly, and build your reputation one set at a time. And most of all—enjoy the process of becoming part of an amazing creative community.
If you’re ready to take the leap, we’re here to help—with safe, professional Korean gel nail products registered in the EU and tailored for passionate artists like you. Let’s build your dream salon together.