At Pretty Yeppuda, we specialize in bringing the best Korean nail products to customers all over Europe. But before a product ever reaches your salon or your home, there’s a lot happening behind the scenes. Because nail gels, bases, tops, and other products are considered cosmetics under EU law, they must meet strict safety and compliance rules before they can be sold.
In this blog post, we’ll explain, in simple terms, what happens from the moment we discover a great Korean nail product to the moment it is ready for you to buy — and why this process takes months, effort, and significant investment.
We wrote this blog because we often encounter customers or potential customers who believe that cosmetic products are automatically safety tested and controlled at the EU borders by the authorities. That is not the case.
In reality, it is the Responsible Person — usually the importer — who is legally responsible for ensuring the product’s safety and compliance with EU regulations.
At the border, customs authorities work hard to verify that products meet basic import requirements, but they do not perform stability testing nor toxicological safety assessments Their role is to check whether the importer complies with the necessary obligations, not to assess the safety of the product itself.
This also means that when you purchase cosmetic products directly from outside the EU, they have not been subjected to the required EU safety assessments. As a result, these products may contain substances that are restricted or banned under EU regulations, may have incomplete or incorrect ingredient labeling, and may not meet the strict safety and stability standards required for products legally sold within the EU.
Step 1: Finding the Right Products
Our journey starts with selecting high-quality nail products from trusted Korean brands. We look for innovative products, beautiful colors, and safe, salon-proven formulations. But simply liking a product is not enough: we can only import and sell products that meet the European Cosmetic Product Regulation (EC) No 1223/2009.
This regulation lays out strict safety, labeling, and notification rules for any cosmetic sold in the EU.
Step 2: Becoming the “Responsible Person”
When we import a nail product into Europe, we don’t just act as the seller. By law, we become the “Responsible Person” for that product in the EU.
This means we must ensure:
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The product safety is assessed by a cosmetic safety assessor
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It complies with all EU cosmetic laws.
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All necessary paperwork and tests are properly done.
The process starts for us with an initial scan of the manufacturer and the product formulations to see if there are no forbidden or restricted substances as that allows to eliminate the products immediately
Step 3: Safety Assessment and Stability Testing
Before a product can be sold, it must be thoroughly assessed for safety. This involves two important steps:
1. Cosmetic Safety Assessment
A qualified safety assessor examines the product’s full formula, including each ingredient’s concentration, safety profile, and any potential risks. That assessment is documented in a so called Cosmetic Product Safety Report (CPSR) Without this formal safety assessment, we cannot legally sell the product.
2. Stability Testing
We must also prove that the product remains safe and stable over time. For example, if a gel polish separates, hardens, or changes color after a few months, it could be ineffective. Stability tests are performed for each product line and take approximately two months.
Step 4: Building the Product Information File (PIF)
For each product, we must create and maintain a Product Information File (PIF). This file contains all important documents, including:
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Full product formulation
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Manufacturing information
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Cosmetic Product Safety Report (CPSR)
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Labels and claims
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Test reports
The PIF must be kept available for 10 years after the last batch of the product is sold. If authorities ask for it, we must be able to provide it immediately.
Step 5: Notification in the CPNP
Before a product can legally be sold in the EU, it must be registered in the Cosmetic Product Notification Portal (CPNP), a secure online system managed by the European Commission.
When we submit a product to the CPNP, we provide:
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Product name and category
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Responsible Person’s contact details
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Full ingredient list
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Label information
Only after successful CPNP notification is the product officially allowed on the EU market.
Step 6: Labeling
Labeling Compliance means:
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Ensuring the label has all mandatory information (e.g., Responsible Person, country of origin, ingredient list, warnings, batch number, PAO symbol, etc.)
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Mandatory warnings are included in the label
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Language requirements stipulate that the labels must be translated into the language(s) of the target EU market
Why It’s a Big Job (and Investment)
Importing one product line is already a lot of work — but Korean brands often have many different types of gels and finishes:
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Base gels
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Top gels
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Color gels
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Syrup gels
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Magnetic gels
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Each different formulation requires its own safety assessment, testing, and CPNP notification. Costs for a safety assessment and stability testing range between €500 and €1000 per product line. Guess you can do the math...
If a product line (for example, a color gel collection) is based on one consistent formula, but simply offered in many shades (colors), we can register them all under a single notification — which saves time and money. However, some brands create different formulations for different shades, meaning we must treat them as separate products. This significantly increases the cost and workload.
Korean products are also constantly evolving seen their ongoing search for better products - the ongoing innovation is one strengths. But this also means that safety assessments need to be done again, CPNP needs to be redone,...
How Long Does It Take?
From the moment we decide to bring in a new product, the full compliance process typically takes 2-3 months:
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Gathering all technical documents from the manufacturer
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Performing safety assessments and stability tests
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Building the Product Information File
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Registering the product on the CPNP
Only after completing all these steps can we legally launch the product in our webshop.
Final Thoughts
At Pretty Yeppuda, we love introducing amazing Korean nail products to Europe — but it’s not as simple as picking a few nice colors.
Behind every bottle of gel polish, base coat, or nail art product you see on our website is months of work to ensure it meets the EU safety and compliance standards.
We think this is important for you and your clients' safety.