Brand Spotlight

  • REVE IN NAIL - Where Feeling Meets Color

    REVE IN NAIL - Where Feeling Meets Color

    REVE IN NAIL is a contemporary Korean professional gel nail brand launched in 2024. Built around the philosophy that “REVE is a feeling,” the brand curates color collections that evoke mood, memory, and atmosphere. Each product is developed in close collaboration with experienced nail artists and branding experts to ensure a balance of performance, design, and safety.

    REVE IN NAIL Nudy Fit - 10pcs/set - Gel

    The entire range iavailable at Pretty Yeppuda is TPO- and HEMA-free, vegan, and cruelty-free—offering peace of mind for both professionals and clients with sensitivities. With an eye toward emotional expression, REVE IN NAIL combines modern aesthetics with elevated salon usability—delivering a product line that is as thoughtful as it is trend-forward.


    About REVE IN NAIL

    Founded and based in South Korea, REVE IN NAIL was created to meet the needs of a new generation of nail artists seeking more than just performance—they wanted purpose, clarity, and inspiration in their tools.

    The brand focuses on mood-driven color design, with each collection telling a cohesive story. Packaging is sleek and practical, intentionally designed for the demands of busy salon professionals and self-stylists alike.

    REVE IN NAIL products are manufactured under strict safety standards and undergo professional testing before release. In addition to color gels, the brand is also developing a basic gel line to support comprehensive nail artistry across all skill levels.


    Why Nail Artists Love REVE IN NAIL

    Nail professionals choose REVE IN NAIL for its rich pigmentation, smooth application, and strong curing stability. Gels are engineered to cure evenly without streaks or warping—ensuring consistent, time-saving results.

    • TPO- and HEMA-free formulas help reduce allergic reactions.
    • Vegan and cruelty-free, reflecting shared values with health-conscious clients.
    • Emotionally curated colors—designed to tell visual stories.

    What sets REVE IN NAIL apart is its emotive approach to color. Artists appreciate how every collection is visually compelling and narratively cohesive. Collaboration with top Korean nail technicians ensures that textures, finishes, and usability meet real-world salon demands.


    3 Must-Try REVE IN NAIL Collections

    1. Glowish Glitter Collection

    This glitter range is inspired by the gentle glow of summer evenings. Soft pastel bases meet translucent shimmer—evoking the warmth of sunset and the sparkle of city lights. The result is a playful yet sophisticated look, perfect for layering over syrup gels or making soft statements.

    2. Pure Glimmer Collection

    This collection captures light in motion—delicate sparkles and a glass-like transparency allow nail artists to create clean, luminous effects. Whether applied alone for minimalist shine or layered for dimensional brilliance, Pure Glimmer adds elegance to any design.

    3. Blurring Me Collection

    An emotionally rich experience for the senses—Blurring Me combines soft velvet textures with subtle cat-eye shifts. Misty, muted shades move gently under light, offering depth without harsh contrast. Designed with European aesthetics in mind, this collection is ideal for clients who seek calm, refined luxury with a creative twist.

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  • VALLA - Innovative, Safe, and Sustainable Beauty

    VALLA - Innovative Safe and Sustainable Beauty

    Natural Beauty

    Valla is a premium Korean gel nail brand committed to natural beauty. From its inception, Valla has emphasized top-tier quality, using only the best ingredients produced in tightly controlled facilities, free from harmful substances. The brand values simplicity and emotional design—delivering clean, elegant packaging and exceptional formulas that balance aesthetics with performance.

    Valla’s commitment to sustainability is reflected in its 100% recyclable packaging and eco-conscious development. Its formulations are cruelty-free (not tested on animals) and contain no animal-derived ingredients. All products are formulated to be 16-free, excluding the most common harmful chemicals and allergens such as HEMA and di-HEMA—making them safe for both professionals and clients across the EU.

    This vision of innovative, safe, and sustainable beauty is at the heart of everything Valla creates.

    VALLA Glitter RADIANT 48 Edition SET 48pcs/set - Gel

    About Valla

    Valla was founded with a clear mission: to provide the highest quality nail products and empower customers to express their beauty with confidence. The name “Valla” comes from the Spanish word “baila,” meaning “dance,” symbolizing movement, elegance, and self-expression.

    Valla launched in 2023 with the Recipe Color Gel Collection. The brand quickly established itself through its commitment to safe, performance-driven, and environmentally-conscious products. Every item is 16-free, cruelty-free, and HEMA-free, combining innovation with safety to meet the demands of modern salons.

    Today, Valla is trusted by nail professionals across Korea and beyond, offering cutting-edge gels that enable creativity and confidence in every manicure.

    VALLA VS66 (Maroon Burgendy Collection) - 10ml - Gel

    Why nail artists love VALLA

    • Professional-grade performance: Valla gels offer rich pigmentation, smooth self-leveling texture, and no shrinkage or wrinkling.
    • HEMA-free: All formulas are TPO-free and HEMA-free.
    • Non-wipe convenience: Save time with dry-cure colors and top coats — ideal for fast, efficient salon work.

    Nail artists trust Valla for its balance of safety, creativity, and premium salon quality that delivers lasting results.

    VALLA GT04 (Earl Grey Leaf Collection) - 10ml

    3 must-try VALLA products

    1. Recipe 100 Color Collection: A salon-staple palette with 100 expertly curated cream gels. Offers high opacity, long wear, and non-wipe convenience — designed for effortless artistry.
    2. Radiant 48 Glitter Series: Highly reflective glitters formulated with anti-sinking technology. Easy to control with dense shine payoff, perfect for accent nails or full-glitter sets.
    3. Toy Gel: Valla’s transparent 3D sculpting gel used to create raised effects, bubbles, lace, and more. Crystal-clear finish with perfect hold and no run-off during curing.
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  • BEVLAH: Pioneering Safe and Ethical Nail Care

    BEVLAH: Pioneering Safe and Ethical Nail Care

    Founded in 2008, BEVLAH is a South Korean nail gel brand committed to revolutionizing the nail care industry with its focus on safety, innovation, and transparency. From its inception, BEVLAH has prioritized the creation of high-quality nail products free from harmful chemicals, ensuring that consumers can enjoy beautiful nails without compromising their health. Over the years, the brand has emerged as a leader in health-conscious nail care, setting new standards for safety and ethical practices.


    The Vision Behind BEVLAH

    BEVLAH was established with a clear mission: to develop nail gels that are both effective and free from the harsh chemicals commonly found in traditional nail products. Recognizing the growing demand for safer beauty options, BEVLAH's founders set out to create a brand that aligned with consumer values while delivering exceptional results.

    Certified by the Korea Food and Drug Administration (KFDA), BEVLAH has consistently invested in research and development to craft innovative formulations. The brand's goal has always been to provide nail technicians and consumers with safe, healing products that minimize the risk of allergic reactions and other side effects.

    BEVLAH: Pioneering Safe and Ethical Nail Care


    13-Free and 15-Free Formulations: A Commitment to Safety

    BEVLAH's commitment to safety is epitomized by its 13-free and 15-free product lines. These terms signify that the products are free from a specific number of harmful chemicals that are commonly found in nail gels. By eliminating these substances, BEVLAH ensures its products are safer for both consumers and professionals.

    What Does 13-Free Mean?

    Bevlah's 13-free products exclude:

    1. HEMA (Hydroxyethyl Methacrylate): A common allergen in nail gels.
    2. Ethyl Acetate and Butyl Acetate: Solvents known to irritate the skin and respiratory system.
    3. Toluene: Linked to neurological damage.
    4. Formaldehyde and Formaldehyde Resin: Known carcinogens.
    5. Dibutyl Phthalate (DBP): Associated with reproductive toxicity.
    6. Camphor: Causes nausea and dizziness in large amounts.
    7. Ethyl Tosylamide: A plasticizer banned in some regions.
    8. Xylene: Linked to dizziness and headaches.
    9. Triphenyl Phosphate (TPP): A suspected endocrine disruptor.
    10. MIT (Methylisothiazolinone): A preservative that causes sensitization.
    11. Parabens: Preservatives linked to hormonal disruptions.

    Their 15-free formulations further exclude additional harmful chemicals, showcasing their dedication to safety and innovation.

    BEVLAH: Pioneering Safe and Ethical Nail Care


    Innovative Product Development

    BEVLAH has built its reputation on innovation and creativity, offering a wide range of products that cater to diverse consumer needs. The brand provides over 100 shades of color gels, along with unique collections that combine functionality and artistry.

    Notable Collections

    1. MICA Collection:

      • Features bold neon colors and confetti glitter gels, ideal for creating vibrant and eye-catching designs.
      • Perfect for consumers looking to make a statement with their nail art.
    2. Mulgam Gel Series:

      • Offers 3D textured painting gels, enabling intricate designs for professional nail artists.
      • A favorite among those seeking artistic freedom and precision.
    3. LED Gel-Compatible Polishes:

      • Formulated to be odor-free and compatible with LED curing lamps, catering to users who prioritize convenience and comfort.

    Additionally, BEVLAH is certified by the Vegan Society, guaranteeing that their products are cruelty-free and free from animal-derived ingredients. This certification aligns with their mission to create ethical beauty products.


    Transparency and Consumer Trust

    BEVLAH believes in empowering its customers by providing full transparency about its formulations. By clearly communicating the ingredients excluded from its products, the brand builds trust and allows consumers to make informed decisions. This transparency extends to its manufacturing processes, which adhere to strict safety standards and are regularly updated to align with evolving regulations.


    BEVLAH's Impact on the Nail Care Industry

    Since its launch, BEVLAH has played a significant role in reshaping the nail care industry. By prioritizing health-conscious formulations, the brand has set a benchmark for safety and inspired other companies to reconsider the ingredients in their products. BEVLAH’s leadership in offering 13-free and 15-free nail gels reflects a broader shift in the beauty industry towards safer, more sustainable practices.

    Consumers and professionals alike have embraced BEVLAH's products for their ability to deliver beautiful results while minimizing health risks. The brand's influence extends beyond South Korea, with a growing global presence in markets that value high-quality, ethical beauty products.


    Looking Ahead

    As the beauty industry continues to evolve, BEVLAH remains at the forefront of innovation. The brand’s commitment to safety, sustainability, and transparency positions it as a model for other companies. Whether through expanding its product line, introducing new technologies, or refining its formulations, BEVLAH is poised to shape the future of nail care.

    By staying true to its mission and continuously pushing the boundaries of what’s possible in beauty, BEVLAH exemplifies the potential for brands to thrive while prioritizing health, ethics, and consumer trust.

    BEVLAH: Pioneering Safe and Ethical Nail Care


    Conclusion

    BEVLAH's journey from a small South Korean brand to a global leader in nail care underscores the importance of innovation, safety, and ethical responsibility. Through its 13-free and 15-free formulations, the brand offers consumers a safer alternative to traditional nail gels, without compromising on performance or style.

    As more consumers demand transparency and health-conscious products, BEVLAH’s visionary approach serves as a blueprint for the future of the beauty industry. For those seeking high-quality, ethical nail care, BEVLAH stands as a beacon of trust and excellence.

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  • Nailbayo - A Brand Highlight

    Nailbayo - A Brand Highlight

    Nailbayo is a brand that embodies elegance, creativity, and the dedication of a passionate nail artist. Established in 2021, Nailbayo has quickly become a significant name in the Korean nail industry.

    The brand was founded by Nailbayo, a renowned Korean nail artist with a large following on Instagram, celebrated for her innovative nail art and commitment to high-quality products. Let’s dive into what makes Nailbayo stand out and why its products are loved by nail enthusiasts worldwide.

    The Inspiration Behind Nailbayo The name "Nailbayo" carries a heartfelt meaning. In Korean, it means "see you tomorrow" or "see you again," a friendly and inviting message to customers. This reflects the brand's mission to create a welcoming and approachable image for salons and nail enthusiasts alike. The DOI product line, one of Nailbayo’s most celebrated collections, was named after the founder’s daughter, adding a personal and emotional touch to the brand. This line is a perfect showcase of Korean syrup gels, known for their beautiful, translucent finishes that are ideal for trendy nail art designs.

    Nailbayo - A Brand Highlight

    Vegan and HEMA-Free Products One important aspect of the Nailbayo products is their commitment to safety and sustainability. All Nailbayo products are vegan-certified, ensuring that no animal-derived ingredients are used. Moreover, they are HEMA-free, addressing a common allergen found in many nail products. This makes Nailbayo’s offerings a safer choice for both nail technicians and customers, reducing the risk of allergic reactions while maintaining excellent quality and performance.

    Expanding to the Global Market Since its inception, Nailbayo has grown exponentially, exporting its products to over 30 countries. This international presence highlights the brand’s popularity and the global appeal of Korean nail products. Nailbayo’s innovative designs and high-quality formulas resonate with a diverse audience, making it a trusted name in nail art communities worldwide.

    Product Highlights Nailbayo’s product range is both diverse and innovative. Some of the key products include:

    1. DOI Nudi Gel Line:

      • Features base colors like White, Beige, and Pink.

      • Semi-transparent jelly textures provide the perfect base for various nail art styles, including French, ombre, and more.

      • These base colors were meticulously formulated by Nailbayo herself.

    2. Magnetic Glitter Gels:

      • Unique and eye-catching gels that create stunning magnetic effects.

      • Perfect for achieving bold, dazzling nail art designs.

    3. Moon Gels:

      • A line inspired by celestial beauty allowing to create special effects.

      • Offers a variety of ethereal colors and finishes that elevate nail designs to the next level.

    4. Brush and Nail Art Accessories:

      • High-quality tools designed to make nail art more precise and enjoyable.

      • A broad range of Nail Art including chromes etc..

    Commitment to Innovation The founder, Nailbayo, is deeply involved in the development of new products. Her personal touch ensures that each product reflects her vision for beauty, functionality, and artistry. This hands-on approach has led to the creation of standout items like the Magnetic Glitter Gels and Moon Gels.

    Nailbayo - A Brand Highlight

    Customer-Centric Philosophy The brand’s philosophy centers around making customers feel confident and beautiful. Nailbayo products are designed to be easy to use, even for beginners, while still providing professional-grade results. This balance of accessibility and quality has earned Nailbayo a loyal customer base.

    Aesthetic and Branding Nailbayo’s aesthetic is both modern and charming, perfectly aligning with its mission to create a friendly and stylish image. The brand’s promotional materials emphasize its commitment to quality, innovation, and customer satisfaction.

    What Sets Nailbayo Apart

    • Personal Touch: Nailbayo’s founder brings a personal and artistic perspective to the brand, ensuring that each product is both functional and beautiful.

    • Safety and Ethics: By offering vegan and HEMA-free products, Nailbayo prioritizes customer safety and ethical manufacturing practices.

    • Global Reach: With exports to 30 countries, Nailbayo has proven its universal appeal.

    Conclusion Nailbayo is more than just a nail brand; it’s a celebration of creativity, passion, and quality. From its heartfelt beginnings to its global success, Nailbayo continues to inspire and elevate the nail industry. Whether you’re a professional nail technician or a DIY enthusiast, Nailbayo’s products offer something truly special. Explore the world of Nailbayo and see for yourself why this brand has captured the hearts of nail art lovers everywhere.

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